High Five: The Universal Language of Sport

“​Sport has always been a universal language. You don’t need to know every rule of a game to understand what it means to push through adversity, challenge expectations, or break barriers. Some of the most memorable sports work taps into that. It starts with the game, but it ends up saying something bigger about people, culture, and the moments that move us forward.

These are a few pieces that stayed with me over the years. Each one uses sport as the entry point to tell a larger story about resilience, identity, bias, or the pioneers who helped change the game.”

Boomshot owner and principal Meredith Weiss speaks to Little Black Book’s High Five, highlighting campaigns from Nike, USTA, and more, that show sports’ unmatched ability to unite and communicate.