
“Production company Boomshot known for delivering high-impact work across sports, culture, and entertainment, announced leadership updates as Managing Director Meredith Weiss becomes the company’s sole owner and Principal, and Krysia Johnstone, formerly Head of Production, is promoted to Executive Producer.
The ownership transition formalises Weiss’s leadership and marks the company’s next chapter, reinforcing its focus on long-term partnerships, embedded collaboration, and creative excellence. Johnstone’s promotion further strengthens the leadership team as Boomshot continues to evolve in step with how brands want to work today.
Leaving legacy models behind, Boomshot is a flexible, layerless creative partner that collaborates seamlessly with clients across the entire content lifecycle, through creative, production, and post-production. From live events and branded content to long-form storytelling, the company has developed and produced work for clients including Prime Sports, FOX, SEC Network, NASCAR, ESPN, USTA, FANDUEL, AB, State Farm, Geico, and Volkswagen.”
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