Not a niche; why women’s sports deserve centre stage

“Sports have always been a cornerstone of my life. Before stepping into the advertising world, I was a college athlete and an avid distance runner.

The lessons I learned along the way — resilience, dedication, teamwork and a tireless work ethic — helped shape my identity and continue to inform how I approach my life and work every day. Some of the most important moments of my life have been about sports. Qualifying for the Boston Marathon was a defining milestone, an incredible emotional experience that stands alongside other profound moments in my life, like marriage and parenthood.

Early in my career, I was given a familiar piece of advice: women should be careful not to come across as emotional. It was seen as a weakness, something to be managed rather than embraced. But my experience in sports — both playing and watching — has always been deeply emotional. The joy of winning, the agony of defeat, the determination to defy the odds… that is sport, and that is life.”

Meredith Weiss wrote a must-read op-ed on shots. Check it out!