Tommy Button: A Few Of My Favourite Things

“Across the board, there’s a high level of entertainment value in the work that Boomshot puts out, whether you’re promoting studio shows or brand tie-ins with leagues. How does that influence your approach to the work?

Tommy: At the end of the day, we all just want to be entertained, don’t we? Advertising is becoming an increasingly crowded space, and I want Boomshot’s work to hold its own next to any other commercial that airs beside it. I think the “bar test” is actually a pretty good way to think about it, because you can find a lot of our stuff actually running in noisy sports bars. So I think a lot about how to visually engage people quickly and keep them watching.”

Editor Tommy Button is in The Howler, talking about his transition from scripted commercials to joining Boomshot in the land of sports and promos.