Max Gutierrez—aka Max G—is a commercial director known for capturing those sly wink-and-smile moments that make viewers feel like they’re in on the joke. Working with celebrities and pro athletes is his jam: high standards, short attention spans, and a hard out before lunch? Perfect. He brings humor, heart, and seasoned chaos-wrangling to his work, shaped by years of parenting, coaching, and pretending he’s still cool enough to hang with the teens.