Brad is a commercial director who thrives on collaboration, good ideas, and being on set with people who actually like what they do. He brings a playful, hands-on energy to every shoot, creating an atmosphere where talent feels comfortable, crews feel trusted, and the work gets better because of it. Known for blending humor with genuine emotion, Brad focuses on performances that feel natural and moments that feel earned. He’s approachable, engaged, and fully invested in the process, whether that means jumping in creatively or cracking a joke at the right moment to loosen things up. For Brad, great commercials come from great energy on set and a shared sense of fun in the work.